A lot of folks probably don't know what it takes to open a brewpub. I mean, let's face it - this is not a common undertaking. It's one thing to start your own business, like a construction company or a retail shop, which is itself difficult, costly and time-consuming. And it's also one thing to open a restaurant, which is also quite difficult and costly and time-consuming. And then there is the experience of trying to open a brewpub, which is a lot like trying to open a restaurant except that there is the small detail that you'll be manufacturing beer in the back.
The alcohol industry is one of the most regulated and scrutinized industries in the country. To a large extent scale is a factor in how much scrutiny you receive. The level of effort for us to open a small local brewpub is distinctly different from the effort required to open a large distribution brewery. However, there is still a lot of red tape, scrutiny, and a Toys-R-Us sized collection of hoops. From local zoning restrictions to state licensing requirements to federal review processes, everybody and their brother-in-law (it seems) has a hand in approving or denying our attempt to open a brewpub in Amarillo. On top of this there is the level of capital required to get going. You think a restaurant is expensive to open? Well our brewery alone will cost almost as much as every other piece of equipment, service, or renovation cost we expect to incur before opening day. So take that anticipated cost you have to open your pizza parlor and double it and you'll feel our pain.
But fear not! The Yellow City Co-op board of directors is up to the task, and we think that Amarillo is just thirsty enough for great local beer to make it happen. Yes you have a part. Without owners no business can succeed. Think about it - when was the last time you heard of a successful business that was owned by nobody? True, we have 35 member-owners to date, but we need a whole lot more. If we were to try to open the brewpub with only 35 members, each member would need to contribute about $10,000. But membership is only $150, so really we need closer to 2,000 members. Many hands make light work, and many hands also lift a lot of pints!
The bottome line? Get on board today and become a member. We need to have more than 1,000 member owners before opening day, and at least 750 by the end of the year. Get on board now and you'll help us stay on track to open the brewpub by next summer (2015). Visit our Membership page for details, or send us an email to learn more.